Curve struggled with a high dropout rate due to stringent security requirements and the inherent complexity of its financial product. To address this, I partnered with the product team to pinpoint and streamline the user experience, then worked with leadership and the business team to redefine our plan structure. After several iterations, initially sacrificing activation rates for foundational improvements, we shifted our focus to activation, ultimately surpassing our key metrics and exceeding original goals.

When I joined Curve, our product suffered from snowflake screens, which was lacking coherence, consistency, and scalability. Development was inefficient, and the user experience was fragmented. Recognizing the need for a robust foundation, I took ownership of the design system despite having no dedicated resources. By integrating OS-specific behaviors and weaving in our brand identity, I consolidated complex financial features into a streamlined, self-maintaining framework. Within six months, we reduced design debt by 40%, decreased development time by 25%, and significantly boosted customer satisfaction. This unified design system now ensures consistent user experiences, faster iteration cycles, and accessible interfaces across the entire app.

Curve acts as a merchant, enabling transactions to be automatically routed to different cards based on merchant type, MCC code, amount, and location, an unprecedented concept in the market. I led the feature’s definition, prioritizing user-centered design by exploring payment mental models and simplifying the setup process. Through extensive research, testing, and iteration, I developed intuitive flows for this groundbreaking feature, which successfully launched to market.

I was part of the core team that built Samsung’s AI-powered assistant from the ground up for the Galaxy S8, now reaching millions of devices worldwide. Working with AI engineers and designers across multiple time zones, I defined conversation flows that boosted first-time command success rates and streamlined error recovery.

By crafting over 40,000 utterances, I enabled Bixby to interpret nuanced, multi-app tasks such as “Send Dad photos from Tokyo and say I love you.” This meticulous scenario mapping ensured a seamless experience across smartphones, wearables, and smart TVs, laying the foundation for an intuitive and globally scalable virtual assistant.

I joined Square Restaurants as the lead product designer during the development of a specialized restaurant POS system. Over three months, I conducted multiple researches restaurant owners and staff. These insights shaped features like continue without clocking in, device specific menu, hold of firing menu to the kitchen, and house accounts. Through rapid prototyping and iterative design, we launched the 5 new features to the customers, gaining positive feedback. This user-focused approach not only improved team alignment but also solidified Square Restaurants’ reputation as an innovative, hospitality-centric solution